The network's core is its internal knowledge transfer, which turns our specialist dealers into true experts in the increasingly complex technical questions, e.g.in the area of e-bikes. Internal certifications as e-bike competence centres or high-quality workshops are supported by trainings at the Cologne Academy to ensure best consulting quality and technical know-how at the state of the art everywhere at BULLS.

BULLS is part of a story of success that spans 50 years. The concept is based on bicycle specialist dealers acting in cooperatives with a total turnover exceeding one billion Euro and a global network of purchasers and suppliers. The satisfaction of our long-term customers has enabled this success.